What's in a name? The art of creating a brand that lasts.
Choosing the right name for a business, product line, or service is a critical aspect of creating a successful brand identity. An...
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Women in Print Alliance Spotlight: Educator - Jules Van Sant
By: Lisbeth Lyons Black WomeninPrintAlliance.com Meet Jules Van Sant, an Educator in the women in print community. In addition to serving...
Building a modern marketing framework
Traditional businesses like printing and manufacturing are facing the challenge of attracting younger employees and capturing the...
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