Choosing the right name for a business, product line, or service is a critical aspect of creating a successful brand identity.

By: Lisbeth Lyons Black WomeninPrintAlliance.com Meet Jules Van Sant , an Educator in the women in print community. In addition to serving as CIO (Chief Inspirational Officer) & Partner of Bubble & Hatch (based in the Pacific Northwest) to which she brings deep professional experience in print and advertising and valued guidance in marketing and storytelling to her clients, Jules currently serves as Chairwoman of both the Print and Graphics Scholarship Foundation (PGSF) a

Traditional businesses like printing and manufacturing are facing the challenge of attracting younger employees and capturing the...