Choosing the right name for a business, product line, or service is a critical aspect of creating a successful brand identity.

Traditional businesses like printing and manufacturing are facing the challenge of attracting younger employees and capturing the...

Do prospective customers run the other way when your salespeople show up? Even when these companies need your top-notch professional printing capabilities to achieve their goals? Even when you could solve their biggest problem at a reasonable cost—yesterday? The fastest way to put the brakes on runaway customers is not to ask for their business but instead ask this one key question: How can I help? Sure, you can help by selling your award-winning large-format print experience, or your...