Omnichannel marketing is a term thrown around quite frequently these days but rarely defined. We thought it might be helpful to hit pause and dig into what it means, why it’s essential to your marketing plan and how it can be used to your advantage. So many channels, so little time Single-channel marketing is relatively cut and dry. Your organization has just one option to meet your revenue goals. Very few companies use this method any longer. It harkens back to the days of

Social media is one of the fastest and easiest ways to help promote your company with just a few clicks. With so much noise on the Internet these days, businesses are constantly fighting an uphill battle to get their content seen via social media. Spreading the word about your company will help improve engagement and build brand awareness, leading to increased sales and revenue. Step 1 – Log In Log into your personal account on the platform you want to share. Step 2 – Follow

Your company has a story to tell. And if you don’t tell it, who will? Today’s customer is looking for a relationship with authentic businesses. Customers are drawn to companies that tell the truth, treat customers as partners, use best practices, and care for their resources and employees. You know your team has the skills to get projects completed on time and under budget, the experience to spot and stop mistakes in their tracks, and the expertise to estimate a complex job w