Social media is one of the fastest and easiest ways to help promote your company with just a few clicks. With so much noise on the Internet these days, businesses are constantly fighting an uphill battle to get their content seen via social media. Spreading the word about your company will help improve engagement and build brand awareness, leading to increased sales and revenue.
Step 1 – Log In
Log into your personal account on the platform you want to share.
Step 2 – Follow or Like
Search for your company’s business page and make sure you “follow” or “like” the page. If you can’t find the page, go to your company’s website and look for the social media icons for help.
Step 3 – Find Something to Share
Look for a post to share that feels right to you. Don’t feel obligated to share every post. It could be about a recent project you helped with, congratulating a friend who celebrated a milestone, a new piece of equipment you’re looking forward to working on…whatever makes sense to you.
Sharing via LinkedIn: Once you find the post, click “Share”, add in a comment if you like, feel free to tag the company or a colleague by using the @ sign before their name. Click “Post” to finish up.
Sharing via Facebook: When you’re ready to share to your personal Facebook page, click “Share” and select either “Share Now” which shares immediately with added caption or text, or “Share to Newsfeed” to add your own comments along with the post.
Sharing via Twitter: Retweets are the easiest form of social sharing. Find a post you’d like to retweet, click the <retweet arrows>, from there, you can choose to add text or not.
@#$%^! What the heck are all these symbols about!
The @ sign is used when you want to tag a person, group, or company in your social media post. Remember, there should be no space between the @ symbol and the name for it to work correctly.
The # sign is used to identify the topic of a social media post. The rule of thumb for hashtags is to keep it simple and don’t overdo it. #short #sweet #nottoolong
Keep it clean!
Yes, it’s your personal account. Yes, you can say what you want. BUT…you’re still representing your company when you repost something from them.
Be respectful. Use work-appropriate language. Don’t say anything that might get you into trouble. Just as you may be responsible for helping the company gaining new clients, that can easily backfire. Don’t be that guy (or gal)!
Download our Infographic on Steps for Sharing Content