Often times a company gets comfortable in how they forward face and forget how important it is to keep the story alive and fresh. Assumptions (which are often incorrect) are made about their stakeholders.
Existing clients - they already know what we have.
New customers – they can find us.
Future employees – who wouldn’t want to work for us.
Distribution channels – they know we are in it for the long haul.
Today’s marketing means hitting the mark in key areas to fully engage audiences and create long term success. It’s important your brand resonates as authentic, relevant, accessible and financially solid. If you don’t continually manage your message, someone else could. Your outbound marketing position can be swayed to the positive or negative by others on social channels, rating platforms for services and employees as well as word of mouth. Influence on outcomes and engagement decisions come from many different avenues and companies cannot ignore the opportunities to control their voice nor the challenges that come with managing business in today’s environment.
Be brave and get creative yet keep it real. Work on ideas that don’t overwhelm, stay true to your voice and make your brand pop.