By: Lisbeth Lyons Black WomeninPrintAlliance.com Meet Jules Van Sant , an Educator in the women in print community. In addition to serving as CIO (Chief Inspirational Officer) & Partner of Bubble & Hatch (based in the Pacific Northwest) to which she brings deep professional experience in print and advertising and valued guidance in marketing and storytelling to her clients, Jules currently serves as Chairwoman of both the Print and Graphics Scholarship Foundation (PGSF) a

Traditional businesses like printing and manufacturing are facing the challenge of attracting younger employees and capturing the...

Manufacturing is much more than machines and might. Growth-oriented manufacturers are constantly testing new technologies, building internal culture, and communicating their successes to stakeholders. Manufacturing is a huge umbrella, and each one is unique. But successful shops share some essential characteristics. 1) A diversified and reliable supply chain. This has been no small feat in the pandemic years, and we now see how a localized approach to transportation, partners

A single key unlocks every nonprofit’s success. Visibility. All nonprofits have a mission. They have a vision for a better way of doing things. Their work is purposeful and solutions-oriented. Yet, it is visibility that guarantees your work will continue for another day, month, or for years to come. Visibility means showing—better yet, shouting—the results of your good work. When your results are visible, volunteers show up to help with the next project. Neighbors turn out to

Customer appreciation is much more than an elbow bump and a "thank you."

In 2021, it’s time to be proactive. Let’s talk marketing with a focus on the future.

There is no question that our world has changed dramatically over the past year. The pandemic, political climate, and social justice movements have each impacted how we do business. Many companies, including our own, are looking for ways to be more inclusive in their marketing efforts to recognize these changes. Inclusive marketing is the practice of applying diversity to your marketing campaigns by including relatable stores and people from various backgrounds. Diversity a

Omnichannel marketing is a term thrown around quite frequently these days but rarely defined. We thought it might be helpful to hit pause and dig into what it means, why it’s essential to your marketing plan and how it can be used to your advantage. So many channels, so little time Single-channel marketing is relatively cut and dry. Your organization has just one option to meet your revenue goals. Very few companies use this method any longer. It harkens back to the days of